Mercury Print Productions Makes Good Use of Nanographic Press from Landa Digital Printing

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It is a long way from Rehovot, Israel, to Rochester, N.Y., and it has been a long time since companies like Rochester’s Mercury Print Productions first began hearing about a new type of press platform based on a breakthrough inkjet process called “Nanography.”

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Mercury Print Productions has closed the gaps of time and space by becoming the first U.S. print service provider to install a press manufactured by Landa Digital Printing, the Israeli company that introduced Nanographic presses in prototype at drupa 2012.

For Mercury Print Productions, the Landa S10P Nanographic Printing Press it has been beta-testing over the last four months represents a new way to serve customers in the educational and commercial markets with high-quality, on-demand digital printing. It may even open a path to additional profit in short-run packaging, according to John Place, CEO.

For Landa, the installation certifies the successful commercial arrival of a product that has finally dispelled what Nachum Korman, the company’s Vice President and General Manager for the Americas, admitted were “suspicions” about its exceptionally slow rollout and the viability of the technology behind it.

No such misgivings were heard at Mercury Print Productions on June 27 when a group of journalists and analysts visited the plant at Landa’s invitation to see the S10P in action.

“This press is going to change the way we do business,” said Place of the B1-format, 6,500 sph sheetfed perfector. He called its print quality “spectacular” and said he could foresee installing a second S10P as demand for its output grows.

Gilad Tzori, Landa’s Vice President of Product Strategy, said the manufacturer “really is privileged to have such a beta” as Mercury Print Productions, which has a long track record as a proving ground for digital press equipment.

From the beginning, Landa has positioned Nanography as the process delivering the lowest printing cost per sheet. Some of the savings, Tzori explained, come from the elimination of prepress steps and the compatibility of the B1-format size with existing postpress equipment at many commercial plants.

Nachum Korman, Vice President and General Manager for the Americas, Landa Digital Printing, displays a variably printed sheet from the S10P at Mercury Print Productions

Felix Medero, Director of Process Development at Mercury Print Productions, affirmed that the company has reaped these benefits in putting the S10P to work. The first job runs on it, he said, took 11 hours less time to produce than it would have needed on the plant’s toner presses. Faster postpress processing, easy press restarts for reruns, and the device’s variable printing capability add up to “a huge success story” for the S10P so far, Medero said…

more and source: WWW

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A N K I E T A

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